Conversion Optimization Is the Primary Key to Website Success
- What turns a web site into your most effective sales team?
- How do you turn your web visitors into leads and sales?
- What do your potential customers look for?
Attracting Google searchers to your website and keeping them there is crucial, but it’s not enough. Unless those potential customers pull the trigger and take action, they won’t generate any revenues for your business. The percentage of visitors who contact you or make a purchase determines the conversion rate for the website. Most business owners are surprised at how low that percentage actually is. The reality is that over 95% people who come to a site leave without taking action. Increasing your conversion rate is the key to boosting your revenues. Most business sites don’t do this job very well at all. That’s why the talented team of web designers, optimizers and marketing content writers at MinneSEOta focuses on converting visitors as a top priority.
A Website that Fails to Convert Is a Poor Investment
Websites and other internet marketing efforts cost plenty to create and maintain. They’re your online sales tools, available around the clock every day of the year. Think about your current sales staff. If you hire a salesperson at a high salary but that employee doesn’t generate any revenues for you, you look for someone new who will. It’s the same issue you face with your internet marketing investment. The value of that marketing depends on the sales it generates. If your current website isn’t producing a steady stream of new leads, clients and sales, it’s simply not doing its job. You should demand outstanding results. If you don’t get them, it’s time for a change.
Successful Visitor Conversion Depends on Five Essential Factors
Most web designers don’t understand what makes a site successful. They’re satisfied if you think their design pleases you and they get paid. The truth is that converting visitors into sales is very difficult. A website that produces a good conversion rate must do the following things very well:
- Attract and Retain Visitors – A combination of professional, research-based web optimization and simple, user-focused web design gets these jobs done.
- Provide Relevant Information – Google users search for information on products and services. They expect to find that immediately on landing pages.
- Recognize User Priorities – Every great website knows who visits the site and what those visitors want. Successful sites demonstrate that immediately.
- Answer Visitors’ Questions – Every potential customer on your site has questions. Effective navigation and content make it easy to find answers.
- Motivate Action – Website visitors need reasons to act. Content must build trust, demonstrate value, and convince guests to make contact or a purchase.
Give Your Visitors What They Need
Most business websites fail to satisfy Google searchers who land on their pages. Here’s the truth: Google users are actively searching for something they need. Websites that make it easy for users to satisfy their needs have higher conversion rates. Provide ample information about products and services. Demonstrate the value of patronizing your business. Make access to your entire site simple and easy. Ask visitors to take action and make it convenient to make contact or a purchase. If your web design, navigation and content optimize all of those things well, you’ll have the high conversion rate that generates the steady revenues you need for success.
Professional Conversion Optimization Can Triple Your Revenues
You might be surprised to learn that the average conversion rate for most business websites is just between 1% and 2%. Most websites simply don’t do a good job of turning traffic into revenues. It’s a matter of design and content. But that’s just an average. Imagine what would happen if your website’s conversion rate went up to 6%. Sales and revenues from that site would go up 300%. Conversion optimization is all about boosting that percentage. That’s why our search engine marketing team prioritizes converting visitors in everything we do. When we build an internet marketing system for our clients, we put our experience and expertise to work to produce a total package designed to ensure success.
Optimizing Web Conversion for More Revenues in Minnesota
Is your website the productive sales team you expected? If not, you’re not getting the return you deserve from your investment. We can help. Since the internet began, we’ve been optimizing web conversion to generate more revenues and profits for our clients. Contact MinneSEOta today for a free, no-obligation analysis of your current internet and search engine marketing. We’ll give you the objective facts and show you the real results we’ve produced for our clients. We’ll consult with you and provide competitive price quotes for a range of options designed to transform your online marketing.