Minnesota AdWords Pay-Per-Click Marketing
- Can paid search engine ads generate additional profits?
- Can’t I just run my own Google AdWords campaigns?
- What strategies work best for search engine advertising?
Google is the leading search engine, by far. On desktop computers and mobile devices, up to 75% of internet searches are made on Google. For every search, Google shows its users a results page that is divided between paid ads and organic listings. You should know that between 75-80% of Google users prefer to click on the organic results. Our Minnesota SEO services increase websites’ organic rankings to attract more Google searchers. But, what about the 20-25% of searchers who often click on paid advertisements? If your business can capture those clicks, you can increase the exposure of your company’s products and services to more potential customers. That’s where Google AdWords comes in. We provide highly effective professional AdWords marketing management at MinneSEOta. Understanding how paid search engine marketing works makes all the difference.
Google AdWords Is Paid Advertising – Getting Your Money’s Worth
Unlike organic search listings, which depend on well-optimized websites for better visibility, AdWords ads are something you pay for each time a Google user clicks on your ad. In your campaigns, you bid the amount you’ll pay for a click as one of the factors that determine whether and where your ad will appear. A complex algorithm factors in your bid amount and other factors like landing page relevance. For popular, competitive searches, successful bid amounts can be as high as $50 – $100 per click. To get an adequate return on your advertising budget, you must convert a high percentage of those clicks into actual sales. As with organic search results, how well your website conversion optimization is a crucial factor.
AdWords Campaigns Must Be Carefully Designed and Managed
You are in complete control of your AdWords budget. You decide how much you want to spend each month. Often, business owners think they can handle their own campaigns, but balancing bid amounts, ad designs, landing pages and timing are complex factors that demand expertise and plenty of time. It’s very easy to burn through thousands of dollars without seeing more leads or sales. By trusting your pay-per-click advertising to proven, professional experts, you can maximize your return and focus on very specific searches that produce excellent returns. Targeted ads that focus on seasonal or special offers and on specific localities are often the most effective.
All Pay-Per-Click Advertising Depends on Your Website for Conversion
Just like with organic search results, when a Google user clicks on your AdWords ad, they end up on your website. The same factors that affect conversion rates apply. The relevance of the content on your landing pages, your site’s design, and the quality of its content determine whether your visitor takes action or simply bounces back to Google listings. AdWords is not a magical substitute for a conversion-oriented website. How much you pay for each click also depends on page relevance and content. When we manage your paid search campaigns, cost-effective ads lead to powerful landing pages designed to convert your visitors into leads or customers.
Professional Web Design and PPC Management Help You Beat the Competition
There are no shortcuts to search engine marketing success. Your revenues depend on the quality of your website. A well-designed, user-friendly site that is optimized for SEO and conversion is the key to attracting, retaining and converting web visitors to real customers, whether they click on organic results or on your carefully managed pay-per-click ads. Only a proven internet marketing team can provide the tools you need to overcome the competition and grow your business. If you invest your budget wisely, you’ll get a return on that investment that boosts your revenues cost-effectively. Before making any decision, insist on seeing actual results that a web-design, SEO and PPC provider has produced for real clients.
Top-Rated Search Engine Marketing Services – Minneapolis St. Paul, MN
Our team of talented web designers, search engine optimizers, marketing copywriters and PPC managers has been delivering cost-effective results for our long list of clients in Minnesota and across the country since the internet first emerged. Our success is based on intensive research on search engine ranking strategies, website visitor behavior and effective internet marketing performance. Our high-conversion websites consistently deliver the stream of leads and sales our clients demand. As the internet has changed, our clients’ websites have maintained their high rankings. If you’re not satisfied with your current website marketing, you owe it to yourself to contact MinneSEOta. At no charge or obligation to you, we’ll analyze your web performance and discuss a range of proposals with you. The cost of our services is highly competitive. Our performance makes all the difference. Let us give you a price quote.