Minnesota Web Design Service for High Google Rankings and Visitor Conversion
- Why are some websites successful, while others fail?
- How can you keep visitors on your site long enough to make a sale?
- How can you use your web traffic information to increase sales?
Most business owners are shocked when they see what happens when visitors arrive on their websites. The sad truth is that most visitors remain for less than 30 seconds and then bounce back to Google search results to choose a different website. Worse, they never return and are a lost opportunity. Here’s why they leave: Most website designs fail to deliver what visitors are looking for. Search engine users type keywords, phrases and questions that relate directly to their inquiries. When they land on a page on a business website, they expect to find relevant information that gives them what they search for. Too many websites deliver only artistic images and a flashy appearance. They fail to offer anything useful but eye candy. Visitors bounce off such websites instantly. High bounce rates are the reason most websites fail. Here’s what you need to know:
Most Websites Are Designed to Fail from the Start
There are hundreds of web design companies in Minnesota. Almost all of them are owned by graphic designers. When you hire one of these firms, their designers try to wow you with a beautiful website. You’re the person paying them, so appealing to what you want is their goal. Often, they select a showy stock home page template that relates to your business. They plug in some graphics and a little content and present it to you with a strong sales pitch. Later, you discover that you’ve paid a high price for limited visitors, a high bounce rate and few if any sales or leads. If that sounds familiar to you, you’re not alone.
Successful Websites Deliver an Outstanding User Experience
High-performing websites are often the simplest designs. Instead of appealing to the client’s ego, they appeal to the actual visitors who are your targeted customers. Information-rich, they are very relevant to the searches that lead visitors to the site. Through effective SEO, they rank highly in search listings. They make navigating in the website obvious and simple. Compelling marketing content builds confidence and keeps visitors on the website. Visitors find what they searched for and choose your products and services. Low bounce rates and high conversion rates are what optimized web design delivers.
Search Engines Want What Their Users Want
In your business, you compete by providing excellent goods and services at attractive prices. Search engines compete by providing their users with the most relevant results for the keywords, phrases and questions those users enter. They make money by selling advertising, so they work hard to give their users the best possible experience. If your website provides relevant information and uses effective SEO and high quality content, you help Google to satisfy it users. You get high rankings and attract more visitors. Then, your website’s user-friendly design, outstanding content and ease of use keep your potential customers interested and motivate them to act to become your customers. That simple formula is the key to successful internet marketing.
Site Design and Optimized Content Work Together to Boost Conversion Rates
Far too many business websites focus on appearance rather than conversion. When we design custom websites for our clients, it’s a team effort. Our talented web designers focus their designs on the total user experience. Our SEO experts research how targeted customers search for your products and services and create a search engine marketing strategy. Our experienced content writers weave keywords and phrases seamlessly into compelling marketing content that meets visitors’ needs for information and motivates action. That combination brings more visitors to the site, retains them by meeting their needs, and converts more web traffic into active leads and sales. Higher revenues and profits are the ultimate goal. Why settle for less?
MinneSEOta Creates Search Engine Marketing Success by Optimized Web Design
No business can succeed by approaching internet marketing with failed strategies. Today’s business environment is simply too competitive for that. Without a thoroughly effective website design that delivers exactly what both search engines and your customers want, you simply can’t compete. Our comprehensive team effort is based on experience, research and intensive hard work. Our outstanding reputation has been built since the beginning of the internet by providing real results that are measured by increased sales and revenues for our clients. Our pricing is competitive, but our performance is decidedly superior. Contact MinneSEOta today for a free analysis of your current internet marketing methods and a price quote on the cost of a successful marketing strategy designed for your success. Let us show you how we’ve helped our satisfied clients achieve top search engine rankings and outstanding conversion results.